Indian football’s commercial future is getting a professional makeover. The All India Football Federation (AIFF) has brought in KPMG to prepare tender documents for monetising its commercial rights. Importantly, ISL clubs will now have a voice in shaping the process.

Breakdown:
Context:
On September 8, ISL clubs wrote to the AIFF requesting representation in the commercial rights tender process. In response, the federation appointed KPMG to consult the clubs and draft documents for monetising its properties.

Angles:
This marks a shift from the traditional top-down approach in Indian football governance. By involving clubs directly, the AIFF aims to align commercial opportunities with the interests of its key stakeholders.

What’s Next:
KPMG will consult all 13 ISL clubs, after which the AIFF is expected to release formal tender documents. These rights could include sponsorships, broadcasting, merchandising, and other commercial properties.

Why this matters:
For the first time, ISL clubs, which invest heavily in players, infrastructure, and fan engagement, are being given a structured role in the monetisation process. This can create more equitable commercial deals, attract stronger partners, and strengthen the sport’s long-term sustainability.

The Big Picture:
Indian football has long faced fragmented governance and under-Monetized assets. A transparent and consultative tender process, backed by KPMG’s credibility, could prove to be a turning point. If successful, it may set a precedent for how federations across Indian sport manage both stakeholder participation and commercial growth.